Creative producer
Owns the internal brief — default anchor.
COMPETITIVE SIMULATION · 5 ROLES · 10–90 PLAYERS
Your team started from the brief. The market moved.
Three rounds. Five roles. Everyone holds a different slice of the picture — share it or hoard it.
- Format
- 5-role teams, competitive
- Duration
- 90 min
- Players
- 10–90
- Skill
- Market intelligence
Quick answer
Market Sense is Tryitowl's market-response simulation: teams interpret weak signals, competitor moves, and internal constraints — then commit capital and attention before the market forces their hand.
Your team starts from the brief. The market already moved.
83%
of product decisions lean on stale market data (McKinsey, 2024)
2×
faster cycles when external signals integrate with internal data
5
signal types in play — most teams only unlock two early
Your team starts from the brief — but the market may already have moved on. This simulation makes that gap visible.
Teams default inside-out: internal titles, last year's plan, comfortable categories. Market Sense makes the cost visceral through rounds and a live leaderboard.
The OTT theme removes domain posturing — decisions mirror real intelligence-sharing dynamics: what you read, what you share, what you ignore.
How the session runs
Structured phases keep energy and learning tight — from brief through play to debrief.
Round 1 · 13m
The Gut Brief
Pick two of five signal categories blind — market reality reveal shows the cost of comfortable picks.
Inside-out default
Round 2 · 15m
The Scattered Signal
Broadcast window — share one datapoint or hoard. Strategic sharing lifts everyone; hoarding caps upside.
Intelligence sharing
Round 3 · 14m
Full Market Intel
All five signals unlock — rewrite the brief before submit. Scores 2×; leaderboard reshuffles visibly.
Brief revision
Signal decisions
- Option: Familiar internal brief + comfortable category.
Consequence: Often misaligns with market reality in reveal.
- Option: Force one uncomfortable category into the pair.
Consequence: Higher learning, messier start.
Five roles — five slices of reality
Talent scout
Who is actually available right now.
Platform analyst
What audiences are watching — demand signal.
Deals & contracts
Fee benchmarks — pricing reality.
Commissioning executive
What the platform will greenlight — the high-value late ask.
Leaderboard & brief evolution
Round scores, selected signals, what was broadcast, and Round 3 2× weighting.
Round 1 brief quality
Vs. market reality
Round 2 broadcast impact
Shared vs. hoarded
Round 3 score
×2 multiplier
Brief delta
R1 vs. R3 rewrite
Patterns
The hoarder
Keeps intel — strong early, loses collective lift.
The over-sharer
Gifts competitors — asymmetry breaks.
The strategic sharer
Trades one reveal for two returns.
The analyst
Decodes everything — time runs out on Round 3 rewrite.
Facilitator debrief
- Which two signals did you unlock first — why?
- When did you ask the commissioning executive what they held?
- Read Round 1 vs. Round 3 brief — what changed?
- Where does brief-vs-market gap exist in your real roadmap?
- One habit you'll change in reading and sharing signals — named.
Also in the experience
- Facilitator-led debrief tied to platform data
- Digital delivery, configurable cohort sizes
Frequently asked questions
What is the Market Sense simulation?▼
A competitive strategy simulation where cohorts allocate resources against shifting market data and rival actions. Outcomes reward early pattern recognition and disciplined pivots.
Who benefits from Market Sense?▼
Product, strategy, and general management teams who need shared language for market signals — not just retrospective case analysis.
How does debrief work in Market Sense?▼
Facilitators connect in-simulation bets to real planning cycles: when teams overweight lagging indicators, ignore weak signals, or chase competitors without a thesis.
Let's talk about your team
Book a facilitated session — we'll match group size, format, and outcomes to the right simulation.