Guild for OD Practitioners and L&D Consultants
There is a category of assessment software built for enterprise HR teams. Guild was built for OD practitioners, independent consultants, and boutique firms — not enterprise budgets.
There is a category of assessment software built for enterprise HR teams — large annual contracts, implementation timelines, IT approval chains, and pricing models that assume you have a department, not a practice. It is not built for you.
OD practitioners and L&D consultants occupy a different position. You design good assessments. You hold expertise that enterprise software vendors do not. What you do not have is an in-house developer to configure a platform, an IT team to manage integrations, or a client budget that can absorb enterprise licensing costs on top of your consulting fees.
Guild was built specifically for this position. The platform covers the complete assessment workflow — instrument design, participant delivery, observation, 360 multi-rater feedback, and branded client reporting — without the overhead that makes enterprise tools impractical for practitioners.
What Guild replaces
Most practitioners running assessments without a dedicated platform are managing some version of the following: Google Forms or SurveyMonkey for the instrument, a spreadsheet for scoring, a Word document for the report template, Canva or PowerPoint for the formatting, and a manual PDF export step at the end. Then a different version of each for the next client.
The work is not the assessment. The work is the infrastructure around it.
Guild replaces the patchwork with a single platform. Assessment design, participant delivery, observation notes, 360 feedback, scored outputs, and a branded client report — all in one place, all under your firm's name.
Who Guild is built for
Independent OD practitioners and solo consultants
You run two, three, four client engagements at any given time. Guild's PAYG model is the right fit for a solo or micro-practice. Buy credits when you have a client project. Stop when you do not.
Small OD companies and growing consultancies
Guild's Studio plan was built for this. Three practitioner seats, full competency library, Observe included (plus Reflect for 360 programmes, launching soon), and branded report templates configured per client. Compare the numbers on the pricing page →
Larger OD companies and established consultancies
Guild's Atelier plan removes the ceiling. Up to ten practitioner seats. Your own proprietary competency framework in a private library. Full white-label output across everything client-facing.
What good assessment infrastructure actually looks like
It needs to support the assessment formats you actually use. SJTs, Likert-scale behavioural surveys, MCQs, open-ended questions, forced ranking, and 360 multi-rater feedback. It needs to produce reports that look like they came from your practice. It needs to handle assessment centre observation. It needs to be configurable by a practitioner, not a developer. It needs pricing that does not penalise you for not using it.
Guild is built to pass this checklist. Tryitowl's co-founder, Rupert Picardo, has designed and run assessment programmes for corporate clients since 2003. Guild is what he built instead of working around the gaps in tools that weren't built for practitioners.
Frequently Asked Questions
Can I use my own competency framework rather than Guild's library?▼
On PAYG and Studio plans, you work from Guild's core competency library — a comprehensive set of leadership and management competencies mapped to behavioural indicators, available in all supported formats. On Atelier, you can submit your own proprietary competency framework for integration into a private library accessible only by your account.
How does white-labelling work?▼
On PAYG, you upload your logo and work from Guild's default report template. On Studio, you configure multiple branded templates — logo, colours, and typography — and maintain separate templates per client. On Atelier, Guild's branding is removed from all client-facing output: reports, the candidate portal, and all participant communications carry your firm's identity, not ours.
Is Guild appropriate for candidate screening and hiring decisions?▼
No — and this is deliberate. Guild is a development assessment platform. It is built for competency measurement, leadership development, assessment centre design, and 360 feedback programmes. It is not designed for, and should not be used for, candidate screening or selection decisions.
How does the credit model work for a practice with variable project volumes?▼
PAYG credits are the right starting point. Buy a Starter Pack (20 credits) or Growth Pack (50 credits) when you have active client work. Credits are valid for six months from purchase. For practices with consistent monthly volume, the Studio subscription delivers a better per-credit cost and includes rollover on unused credits. See pricing →
How quickly can I get a new client set up on the platform?▼
Most practitioners configure a new assessment in under 30 minutes from a cold start. If you are duplicating an existing assessment structure, the configuration time drops significantly. There is no implementation timeline, no IT dependency, and no vendor onboarding call required before you can run your first assessment.